LEGO® Serious Play®

LEGO Serious Play is an innovative, experiential process designed to enhance innovation and business performance. It’s based on the belief that everyone can contribute to the discussion, the decisions, and the outcome. The methodology taps into the human ability to imagine, to describe and to make sense of a situation, to initiate change and improvement, and even to create something radically new.

Tap into the human ability to imagine, to describe and to make sense of the world, thereby opening the door to new perspectives and possibilities

In a LEGO® Serious Play® session, participants are led through a series of questions, probing deeper and deeper into the subject. Each participant builds his or her own 3D LEGO model in response to the facilitator’s questions using specially selected LEGO elements. These 3D models serve as a basis for group discussion, knowledge sharing, problem-solving, and decision-making.

The methodology encourages creative thinking through team building metaphors of their organizational identities and experiences using LEGO bricks. Participants work through imaginary scenarios using visual three-dimensional LEGO® constructions, hence unleashing a range of untapped insights and imaginations. It’s particularly effective in enhancing innovation and improving business performance in areas such as strategy development, organizational development, innovation, and product development.

Transform ordinary bricks into extraordinary ideas, unlocking the deep creativity and insights that reside in teams and individuals

LEGO® Serious Play® is an innovative, experiential process designed to enhance innovation and business performance. It’s based on the belief that everyone can contribute to the discussion, the decisions, and the outcome. The methodology taps into the human ability to imagine, to describe and to make sense of a situation, to initiate change and improvement, and even to create something radically new.

Why LEGO® Serious Play®

Several Applications where LEGO® Serious Play® can be used:

  1. Team Building and Development: Enhances team cohesion and understanding by allowing members to express their thoughts and feelings creatively.
    Example: A team builds models representing their perceived team strengths and weaknesses, leading to a discussion on improving collaboration.
  2. Strategy Development: Facilitates the exploration of different strategic scenarios and their potential outcomes.
    Example: A company uses LSP to model various market scenarios to develop a new strategic business plan.
  3. Problem Solving: Helps in breaking down complex problems into manageable parts and finding innovative solutions.
    Example: A project team models the challenges of a delayed project timeline to identify and address the root causes.
  4. Innovation and Product Development: Stimulates creativity for new ideas and concepts in product development.
    Example: A design team uses LSP to brainstorm and prototype new product ideas in a consumer electronics company.
  5. Organizational Development: Assists in understanding and navigating organizational changes and challenges.
    Example: During a merger, LSP is used to align the visions and values of the merging companies.
  6. Conflict Resolution: Provides a platform for open communication to resolve misunderstandings and conflicts.
    Example: A department uses LSP to address inter-team conflicts by openly discussing issues through model building.
  7. Personal Development: Aids individuals in self-reflection and understanding their role and potential within a team or organization.
    Example: An individual builds a model of their career path to discuss and plan future professional development.
  8. Customer and User Experience Design: Helps in empathizing with customers/users and designing better experiences.
    Example: A marketing team models the customer journey to improve service touchpoints in a retail business.
LEGO® Serious Play® workshops are delivered in cooperation with SUMMIT
LEGO Serious Play workshops are delivered only by officially certified facilitators